The clothesline in the photos is to represent the different paths individuals take. The options of the higher education market are wide and different, similar to the different locations depicted.
Clothing, like a resume, is a medium in which one markets itself. In order to find the actual books in any given university bookstore, one must navigate its way through the abundance of silk-screened apparel. Hooded sweatshirts, baseball caps, and bumper stickers are not purchased in necessity, rather as an unspoken declaration that the owner has been stamped with approval. A five dollar maroon colored cotton tee miraculously morphs into twenty five dollar maroon colored cotton tee once the term VE RI TAS has been strategically placed to be easily legible. What is important to remember is who these college co-eds are, and not what they are. A student enrolled at Harvard, is not a skeleton to fill a t-shirt, rather a person who promises much more than alumni support.
Clothing, like a resume, is a medium in which one markets itself. In order to find the actual books in any given university bookstore, one must navigate its way through the abundance of silk-screened apparel. Hooded sweatshirts, baseball caps, and bumper stickers are not purchased in necessity, rather as an unspoken declaration that the owner has been stamped with approval. A five dollar maroon colored cotton tee miraculously morphs into twenty five dollar maroon colored cotton tee once the term VE RI TAS has been strategically placed to be easily legible. What is important to remember is who these college co-eds are, and not what they are. A student enrolled at Harvard, is not a skeleton to fill a t-shirt, rather a person who promises much more than alumni support.
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